Your 30-Second Intro: Why nailing your elevator speech is crucial

Rick Spence wrote an article in the Financial Post today entitled Why nailing your elevator speech is crucial (unfortunately, the article is no longer available on their site).

I love this sentence the most:

“Networking is your key to new contacts, referrals and customers – and most people are so bad at working a room that anyone who even tries to do it well will stand out like a pro.”

If you want to do more than just ‘try doing it well' you'll want to get your hands on my new guidebook Designing a Compelling 30-Second Intro, which was officially released today!

Check out http://www.30secondintro.com for all the juicy details.

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