Unbranding Technique

Mike Brown over at Brainzooming wrote a short article earlier this year on an alternative to defining your business brand called Have You Tried a ‘Not’ Definition?

Start by asking, “What doesn’t our brand stand for or represent?” By beginning with a “not” definition, you may subsequently be able to more readily express a succinct, targeted definition.

Because I still have branding on the brain and I struggle with nailing down the details, I thought this was a great way to flip branding over on its head.

Hope it helps you get clearer about what you don't do too!!

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