Are you ‘undervaluing your worth’?

In November 2009, Paul Lima published an interesting article in The Globe and Mail entitled Are women shortchanging themselves? Here are quotes I found most interesting: It seems that women, who have fought hard for pay equity, shortchange themselves when they launch their own businesses. Compared with men, they typically charge less and their businesses […]

>> TAKE ME TO THIS POST

Marketing momentum discussion continued…

On Friday, I hosted my first Skypecast based on my article How to Get Unstuck and Regain Momentum. There was a great turnout and, despite the glitches and interruptions, the discussion proved to be interesting, informative and interactive. Thanks to all who attended. I guess what came out of this discussion is that you usually […]

>> TAKE ME TO THIS POST

Is cold-calling from the Devil?

This past Wednesday, I hosted the kick-off session #1 of the Get Clients Now!(TM) program with a small group. During this 90-minute session we cover a lot of ground: Effective marketing strategies Defining your goals The marketing cycle Choosing where to focus My recommendation, no matter where you’re stuck in the marketing cycle, is to […]

>> TAKE ME TO THIS POST

How to Get Unstuck and Regain Momentum

Newton’s First Law of Motion: An object at rest tends to stay at rest. An object in motion tends to stay in motion. Running your own business, especially alone, you’re bound to get stuck and feel like you’ve reached a plateau or worse still, you feel as if you just can’t gain forward-moving motion. The […]

>> TAKE ME TO THIS POST

Are you keeping up with technology?

Am I the only one having trouble keeping up with all the new and improved marketing methods that keep coming out? First it was teleclasses, webinars and blogging… Well, at least I’ve got those covered. But now there is audio marketing like Internet Radio and a whole new “casting” generation — podcasting, videocasting and seminarcasting […]

>> TAKE ME TO THIS POST

“Nitche” or “Neish”?

Have you chosen your niche yet (however you want to pronounce it)? When I first started my coaching practice, it felt like everyone was on my case, “What’s your niche? What’s your specialty? Who’s your target market?”. My reaction was: “I’m just starting out. How am I supposed to know? Leave me alone!” It felt […]

>> TAKE ME TO THIS POST