How To BE The Solution
You're out there everyday, telling the world how great your service is, that what you have to offer is exactly the solution they are looking for.
The best way to prove that your services are the answer to your prospect's problems is to build your credibility as a professional and to show that you're the expert in your field.
Here's how to prove that you are the solution:
- Prove that you deliver what you promise. Live by this mantra: Under-Promise, Over-Deliver.
- Look at your marketing material with a critical eye. Would you hire yourself?
- Add an element of tangibility to your services by sharing real success stories and testimonials.
- Write and publish articles about your area of expertise.
- Fill your pipeline by getting others to introduce you and refer your services.