Do You Have a 30-second Intro?

For the first time, I posted a question on LinkedIn, not really knowing what kind of response I'd get. I don't know what's taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I'm sure glad I did.

My question was a simple one: Do you have a 30-second intro? So far, I have not been disappointed with the replies.

My friend and colleague, David Cohen, started the conversation this way:

30 seconds? No way…that's far too long…how about something short and sweet and catchy so you don't drone on and on like everyone else at a networking event. Like, I help business owners grow their businesses by over 10 per cent…if this is a result you'd like in your business then let's talk…

30 seconds is way too long…if you catch me doing that shoot me!

Most people who have answered agree with David — the shorter the better. I agree, although, to be honest, it's something I struggle with.

So that got me wondering: What's your take on your own 30-second intro? Are you consistently reworking it to be shorter, or do you find yourself trying to cram in as much information as you can in 30 seconds?

Click Here to Leave a Comment Below