Do You Have a 30-second Intro?
For the first time, I posted a question on LinkedIn, not really knowing what kind of response I'd get. I don't know what's taken me so long to discover the Q&A feature on LinkedIn (thanks to Lara for the suggestion), but I'm sure glad I did.
My question was a simple one: Do you have a 30-second intro? So far, I have not been disappointed with the replies.
My friend and colleague, David Cohen, started the conversation this way:
30 seconds? No way…that's far too long…how about something short and sweet and catchy so you don't drone on and on like everyone else at a networking event. Like, I help business owners grow their businesses by over 10 per cent…if this is a result you'd like in your business then let's talk…
30 seconds is way too long…if you catch me doing that shoot me!
Most people who have answered agree with David — the shorter the better. I agree, although, to be honest, it's something I struggle with.
So that got me wondering: What's your take on your own 30-second intro? Are you consistently reworking it to be shorter, or do you find yourself trying to cram in as much information as you can in 30 seconds?