Category Archives for Self-promotion

Track Your Marketing and Stick with What Works

Clients often lament to me, “I’ve tried everything to get clients, Cristina, and nothing works!” And that’s the problem, right there. First of all, with the plethora of marketing strategies available, there’s no way they have tried everything. And if they’re even coming close, it means they’re doing too much. Second of all, they often […]

>> TAKE ME TO THIS POST

Top 4 Strategies to Achieving Expert Status

The Top 4 No-Brainer Shortcuts to Achieving Expert Status, Fast! Independent service professionals often ask me how they can become a sought-after expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert in your field. To achieve this, you must BE (and […]

>> TAKE ME TO THIS POST

The Savvy Snippet: Conceit vs. Confidence

There is a difference between conceit and confidence. Conceit is bragging about yourself. Confidence means you believe you can get the job done. — Johnny Unitas If you want to get the business, you must instill this kind of confidence in your potential clients. In order to instill it in others, it must first be […]

>> TAKE ME TO THIS POST

30-second Intro: 3 Biggest Mistakes

Seeing as I haven’t given birth yet, I figured I’d mosey on over to LinkedIn Answers and pose a new question: What are the 3 biggest mistakes entrepreneurs make when giving their 30-second intro? As usual, the responses received so far have been insightful and informative. Want to join the discussion? Click here to post your […]

>> TAKE ME TO THIS POST
1 2 3