Category Archives for Productizing

How to Productize Your Service: Part 1-Introduction

Coach. Lawyer. Consultant. Speaker. Copywriter. Therapist. Doula. Golf instructor. Personal chef. Seamstress. What do all of these professions have in common? They are non-tangible services. The problem with being a service-based entrepreneur is that if you’re not “there” to perform said service, it doesn’t get done. If the job doesn’t get done, you don’t get paid, you […]

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