Category Archives for Niche / Specialty

Leave Your Mark, Not A Mess

I’m a major sucker for reality shows like CBC-TV’s Dragons’ Den, a show where entrepreneurs pitch a panel of five potential investors, for a stake in their company. I guess I like to live vicariously through the Dragons’ who get to tell awesome entrepreneurs how great their idea is, and tear into the ones that […]

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The Savvy Snippet: Conceit vs. Confidence

There is a difference between conceit and confidence. Conceit is bragging about yourself. Confidence means you believe you can get the job done. — Johnny Unitas If you want to get the business, you must instill this kind of confidence in your potential clients. In order to instill it in others, it must first be […]

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How NOT to Reply to a RFP

Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client. Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes. A few […]

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“Nitche” or “Neish”?

Have you chosen your niche yet (however you want to pronounce it)? When I first started my coaching practice, it felt like everyone was on my case, “What’s your niche? What’s your specialty? Who’s your target market?”. My reaction was: “I’m just starting out. How am I supposed to know? Leave me alone!” It felt […]

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