Category Archives for General Marketing

A Week Ago Today…

Last Tuesday, July 22, in the wee hours while you were probably sleeping soundly in your bed, I was in my room, pushing out our 3rd kid. I’ll spare you the gory details, but I will tell you this — being in labor for a total of 2h55m is nothing short of intense, violent and primal. […]

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3 Simple and Low-Cost Marketing Strategies to Create Visibility

Here’s an article my long-time colleague, Tracey Lawton, wrote last year which generated good feedback. She re-published it in her ezine today, so I thought I’d pass it along to you. By the way (she doesn’t even know I’m telling you this), I highly recommend you take a look at Tracey’s Complete Article Tracking Toolkit […]

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Increase Client Confidence

Don’t feel like reading this post? Listen to it here. Today’s marketing tip is all about gaining customer confidence. What is THE most important element in marketing your service-based business? Your customers, of course! Think about it: How can you have a business without customers? Why, though, should you spend precious marketing hours gaining the […]

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Newsletter Woes

I’m embarrassed to admit this challenge I’ve been having, but I’m at a loss as to what I should do. I’m hoping someone will read this and offer a practical solution or make suggestions. Here’s the situation. My newsletter, The Journey is the Point, is sent to about 300 subscribers (in looking at my stats, […]

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