Category Archives for Email Marketing

How NOT to Reply to a RFP

Last week, I posted a call for help to a few VA online groups I’m on. I needed assistance with an important, detailed, last minute and complicated RFP for a client. Most replies were professional. There were those who offered advice and even provided outlines and templates, while others submitted formal service quotes. A few […]

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Office Organization Venture: Step 2 – Contact Management

As you know, I’m working through Step 2 of my Office Organization Venture — Contact Management (following Tracey Lawton‘s The Complete Office Organization System). If I’ve been a little quiet lately, it’s because I’m working long and hard hours on this one. This second step may prove to be the most time-consuming of all four, […]

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Web-based Email and Credibility

What’s your impression of entrepreneurs who use free or web-based email addresses, like Yahoo, Hotmail, AOL, Gmail, etc. for business communication and marketing? When I receive emails (especially unsolicited) from such accounts (sorry to say, I lump ISP accounts like Sympatico, Videotron, etc. in this group as well), I tend to think negatively about the […]

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Newsletter Woes

I’m embarrassed to admit this challenge I’ve been having, but I’m at a loss as to what I should do. I’m hoping someone will read this and offer a practical solution or make suggestions. Here’s the situation. My newsletter, The Journey is the Point, is sent to about 300 subscribers (in looking at my stats, […]

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Resource: Email Marketing Stats

I found this really cool site, EmailStatCenter.com, where you can find all sorts of data relating to the world of email marketing. This is how Jeanniey Mullen, founder of The Email Experience Council (eec), describes it: “Email marketers now have access to a definitive and fantastic repository of email industry metrics and portal for email […]

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