Category Archives for Marketing Strategies

Your 30-Second Intro: Why nailing your elevator speech is crucial

Rick Spence wrote an article in the Financial Post today entitled Why nailing your elevator speech is crucial (unfortunately, the article is no longer available on their site). I love this sentence the most: “Networking is your key to new contacts, referrals and customers – and most people are so bad at working a room […]

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Track Your Marketing and Stick with What Works

Clients often lament to me, “I’ve tried everything to get clients, Cristina, and nothing works!” And that’s the problem, right there. First of all, with the plethora of marketing strategies available, there’s no way they have tried everything. And if they’re even coming close, it means they’re doing too much. Second of all, they often […]

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Speak Better: 5 Tips for Polished Presentations

Colleague and public speaking expert, Suzannah Baum president of Ideal Communications, wrote this article for WomenEntrepreneur.com. You’ll find great tips to help you get started public speaking (including a few quotes from yours truly!). Enjoy. Speak Better: 5 Tips for Polished Presentations by Suzannah Baum Public speaking is a marketing tool that keeps on giving, […]

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Top 4 Strategies to Achieving Expert Status

The Top 4 No-Brainer Shortcuts to Achieving Expert Status, Fast! Independent service professionals often ask me how they can become a sought-after expert in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert in your field. To achieve this, you must BE (and […]

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Article: Enough is Enough

I’m so excited! A few months ago, I was approached by HP Logoworks to write an article for their newsletter, Inside Small Business – Small Business & Home Business Newsletter — an invitation I gladly (and nervously) accepted. This week, my article got published. You can read the article here: Enough is Enough Hope you enjoy it!

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A Week Ago Today…

Last Tuesday, July 22, in the wee hours while you were probably sleeping soundly in your bed, I was in my room, pushing out our 3rd kid. I’ll spare you the gory details, but I will tell you this — being in labor for a total of 2h55m is nothing short of intense, violent and primal. […]

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