Category Archives for Branding

Unbranding Technique

Mike Brown over at Brainzooming wrote a short article earlier this year on an alternative to defining your business brand called Have You Tried a ‘Not’ Definition? Start by asking, “What doesn’t our brand stand for or represent?” By beginning with a “not” definition, you may subsequently be able to more readily express a succinct, […]

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Branding Your Approach

While reading Celebrity Branding You yesterday, I came across a sentence that caught my attention: In the case of [our] company, we added the word “agency” because people associate agents with celebrities, and we represent out clients in this fashion. What are your thoughts? How can you change the way you brand yourself to show […]

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Leave Your Mark, Not A Mess

I’m a major sucker for reality shows like CBC-TV’s Dragons’ Den, a show where entrepreneurs pitch a panel of five potential investors, for a stake in their company. I guess I like to live vicariously through the Dragons’ who get to tell awesome entrepreneurs how great their idea is, and tear into the ones that […]

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Just One Word

I recently sent a fun email to family and close friends, asking them to describe me in one word. The answers I got were intriguing, to say the least. The most surprising responses were from my parents. My Mom’s answer (loyal) surprised me because she demonstrated, yet again, that she knows me too well. As […]

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How to create a compelling 30-second pitch

How often have you been stumped when asked, “What do you do?” Do you start rattling off the services you offer from A-Z, a complete list of those you’ve serviced, your industry credentials, and your education? Chances are you’ve lost them when you started listing your services. In my case, I lose my audience even […]

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