Category Archives for Articles

Marketing by Public Speaking: Steps to Getting Started

Speaking is selling. It’s an effective marketing strategy because it showcases your knowledge and expertise to many people at once. People will remember you and will think you’re successful. It gives you higher visibility and credibility which will increase over time. But you already know that. Now you want more. You want to know HOW […]

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Achieving Expert Status – Introduction

“There is no reality, only perception.” – Dr. Phil. Entrepreneurs often wonder how to achieve expert status in their field, especially if they are just starting out. The secret lies in getting others to perceive you as an expert in your field. Don’t get me wrong — I’m not implying that you lie, deceive or […]

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Leave the Steering Wheel to Self-Confidence

A hockey coach on “Making the Cut” (a Canadian reality show) this week gave his team a lesson about putting confidence and performance in their respective places. He compared it to a person steering a boat while pulling a water skier. When the driver steers the boat to the left, eventually the water skier will […]

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Meeting the Challenge of Remaining Positive

When asked what the secret to the success of her business was, Lucy Garrighan, president of Business Alternatives Inc., replied: “I guess it is always remaining positive about what you are doing and working hard. If you believe you cannot fail, [then] most likely you won’t, and working hard goes along with this. I think […]

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How to Get Unstuck and Regain Momentum

Newton’s First Law of Motion: An object at rest tends to stay at rest. An object in motion tends to stay in motion. Running your own business, especially alone, you’re bound to get stuck and feel like you’ve reached a plateau or worse still, you feel as if you just can’t gain forward-moving motion. The […]

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How Strong Is Your Network?

I often hear clients and colleagues say that they wish they lived in or closer to a big city that offers many networking opportunities. I could myself fortunate to live in such a city — and one that has a strong entrepreneurial presence — that offers countless networking opportunities. But to tell you the honest […]

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