Category Archives for 30-Second Intro

Weekly VA Marketing Tip: Practice Your 30-Second Intro

Welcome to this edition of Weekly VA Marketing Tip! This series is specifically designed to help virtual assistants avoid marketing insanity.  Every Monday, my posts will prompt you to accomplish one specific marketing action to promote, brand or position your professional virtual business. Implement these tips each week and I guarantee you’ll sustain your marketing […]

>> TAKE ME TO THIS POST

Your 30-Second Intro: Networking – Getting to know about you

I guess everyone is getting ready for International Networking Week ’09 (February 2-6), because I keep finding all these great articles on networking and creating your 30-second commercial. I read an article “Networking – Getting to know about you” I found in the CampbellRiverMirror.com, written by Colleen Evans, Executive Director of the Campbell River Chamber […]

>> TAKE ME TO THIS POST

Your 30-Second Intro: Do You Get Attention With Your 30-Second Introduction?

Kevin Dervin wrote an article, Do You Get Attention With Your 30-Second Introduction?, for WebProNews a while back that I wanted to share with you. He offers these 5 tips for developing a compelling 30-second intro: Start with the first sentence. Avoid the What You Are approach. Avoid the What You Do approach. Say how […]

>> TAKE ME TO THIS POST

Your 30-Second Intro: Why nailing your elevator speech is crucial

Rick Spence wrote an article in the Financial Post today entitled Why nailing your elevator speech is crucial (unfortunately, the article is no longer available on their site). I love this sentence the most: “Networking is your key to new contacts, referrals and customers – and most people are so bad at working a room […]

>> TAKE ME TO THIS POST

Your 30-Second Intro: Suggestions From a Networking Expert

Networking speaker, Hank Blank was featured in a Reuters article yesterday. His suggestions echo what I go into detail about in my guidebook, Beyond Muzak: Designing a Compelling 30-Second Intro. Here’s a quote from the article: “Effective networking is about less of you and more about helping the other people that you meet first. A […]

>> TAKE ME TO THIS POST

30-second Intro: 3 Biggest Mistakes

Seeing as I haven’t given birth yet, I figured I’d mosey on over to LinkedIn Answers and pose a new question: What are the 3 biggest mistakes entrepreneurs make when giving their 30-second intro? As usual, the responses received so far have been insightful and informative. Want to join the discussion? Click here to post your […]

>> TAKE ME TO THIS POST

How to create a compelling 30-second pitch

How often have you been stumped when asked, “What do you do?” Do you start rattling off the services you offer from A-Z, a complete list of those you’ve serviced, your industry credentials, and your education? Chances are you’ve lost them when you started listing your services. In my case, I lose my audience even […]

>> TAKE ME TO THIS POST