8 Steps to a Profitable Teleconference

8 Steps to a Profitable Teleconference
By Kathleen Gage

Teleseminars are likely one of the most effective methods for promoting a product or service, building an opt-in subscriber list, increase credibility and establish your expert status.

However, to achieve optimum results you must have your systems in place. It takes more than simply hosting a call to make this work.

Countless individuals have attempted teleseminars as a route to business success, yet failed miserably when they have attempted to make money from teleconferences. Often it is because they have not been trained in how to position the call, create enough of a market demand for what they are selling, there is no call to action, nor do they have a solid follow-up plan.

With the right vision, planning and action steps, you can do extremely well with teleconferences. Here are a few of the steps involved in successful teleseminars.

1. Decide on the purpose and topic of the call. Is it to inform, educate, motivate, inspire or promote?

A simple way to determine the topic (and purpose) of the call is to address a problem your market needs a solution to. Ask your market using an online survey or even by sending a fax or letter to a portion of your market to receive great input.

2. Pick a suitable date and time based on your market. For some markets, daytime works best. For others, evenings. Find a time that works best for your audience.

3. Secure a bridge line. A bridge line enables callers to dial a single phone number and hear each other as if they were in the same room. There are numerous services available ranging from free to very high fee. I use Instant Teleseminars for my primary service.

4. Market the session. How you do this will be determined on whether or not the call is open to the public or only a select group of your current clients are invited.

5. Host the call.

6. Develop support materials. You may want to consider providing a handout or learning guide for the call. This allows listeners to easily follow along, write down points that are especially important to them and refer back to the notes long after the call is over.

Additionally, you can use the learning guide as a promotion piece for other products and services you have available.

7. Record the session. There are software programs available that allow you to record from your phone and computer. Some experts prefer this method while others prefer to outsource all the recording, editing and distribution of the audio file and call transcripts.

8. Follow-up. After the call you should have a definite plan of when and how you will follow-up with those who were on the call and those who were unable to make it. If you are selling a product or service, sales are often made hours, or even days, after the call is over.

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